Reflections

The aim of this blog is study Nescafe' business and technical in blog. I like design in my blog. In this project, I received knowledge 2 side.

First side, I received IT knowledge. This course I can create, improve, develop, and design what I interested in my blog. I think in the near future, I will use this knowledge to my job.

Lastly, I receive to improve myself for my future. This subject touches me working with love. I love Nescafe product and I drank it frequently.

I think, it so good, if I know history of my favorite drink. Maybe, in the future I will work in Nescafe Company.

My Journal : Week 3

Today, I don’t have study in class because I have sick .I’m very painful .I had been a highs temperature, headache, fever, painful vagina. I knew, in this subject if I did not grade c+ up, I will retire. Thus, time over for me discouraged .I will try to upgrade. If I keep 3 subjects next term. I will finish. I learned week 3 from M-learning and my friend told me by msn about work group. In this week studies about your blog is your brand, your blog in your dream?, and points of blog valuation; that is content 12%, language use 10% and design and style 8%.Next, studies marketing mix (4p) conclude that product promotion price and place. Next, review Maslow’s hierarchy of needs with 2 questions what is a brand for the moment you decide to buy it and what kind of need that is served by such brand? Next showed product strategy. Product strategy: parties composed R&D, service, support, packaging, warranty and marketing. Next studies Product management by Phillip Kotler , steps of product strategy and brand values .Next, order to have work in a group of 5 presentation in next class. Class finished.

Product lines

Logo

Nestle ’+ café = NESCAFE Brand easy to call, firmly, and pop brand. Brand creates with awareness and has media mix such as TVC, radio, magazine, cinema, any packaging event by sponsorship and sale promotion. Brand created with identity and trust image quality of product.
Referent:http://www.slideshare.net/pimpisaj/principle-marketing-nescafe-slides

Tarket group

Tarket group consumer of Nescafe was focus urban ,young ,age18-23 years.

Principle marketing nescafe slides

Referent:http://www.slideshare.net/pimpisaj/principle-marketing-nescafe-slides

Positioning/Unique Selling Point (USP)

Nescafe is providing several of tests, products and choices of coffee to consumers provide what they want, gaining profits and satisfactions of customer.

Customer can understand the corporation conveniently.

Customer feel accustomed to brand and can interactive with brand by Nescafe website and activities.

Made relationship between customers, customers, and company .Communicated with customer and bring customer is center and support idea by customer.

Give prerogative with customer.

Call center service introduce nutrition, healthy, and information.

Good food good life by magazine health advertises.

Referent: http://xiaop18.blogspot.com

Referent:http://www.slideshare.net/pimpisaj/principle-marketing-nescafe-slide