วันเสาร์ที่ 12 มิถุนายน พ.ศ. 2553

Positioning/Unique Selling Point (USP)




Nescafe is providing several of tests, products and choices of coffee to consumers provide what they want, gaining profits and satisfactions of customer.

Customer can understand the corporation conveniently.

Customer feel accustomed to brand and can interactive with brand by Nescafe website and activities.

Made relationship between customers, customers, and company .Communicated with customer and bring customer is center and support idea by customer.

Give prerogative with customer.

Call center service introduce nutrition, healthy, and information.

Good food good life by magazine health advertises.

Referent: http://xiaop18.blogspot.com

Referent:http://www.slideshare.net/pimpisaj/principle-marketing-nescafe-slide

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