Nescafe is a brand of coffee made by Nestle. In the USA the Nescafe brand was products up until the 19 60's, Later, Nestlé introduced advised a new brand in the United States Taster's Choice, which unsteadied Nescafe for many years. In 2003, the company advised the Nescafe brand in the US, and the product is now popular as Nescafe Taster's Choice. It is sold in US supermarkets. While the Nescafe brand was constructed for melt coffee, it has been used as an umbrella brand on a number of coffee products, including, in the UK, Gold Blend and Blend 37 freeze-dried coffees. In 2006, NESCAFE launched the new coffee engine system "Dolce Gusto." This system allows consumers to make various styles for customer (Cappuccino, Latte Macchiato, Espresso, Lungo, etc). Supplement, hot chocolate and cold drinks can be prepared with the engine. The engines are now sold in more than 15 countries by worldwide. Other Marketing activity included that Marketing and Relationship Marketing, which brought guided Nescafe to become the headline sponsor of Good Food show 2008 at Birmingham NEC as portion of their campaign to run awareness of the added Nescafe collection. This population of event rated the Nescafe Collection stand the best at the show. Referent: http://en.wikipedia.org/wiki/Nescaf%C3%A9
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