วันอังคารที่ 1 มิถุนายน พ.ศ. 2553

Marketing mix of nescafe '




Product

Robert Timms used coffee bags in four styles:
-Café Style Espresso
-Italian Style Espresso
-Mocha Kenya Style
-Royal Special
The coffee bags has a mix of ground and instant coffee.
Inconclude that
-Presmoto: Gourmet Freeze Dried Coffee.
-Molto: Gourmet Granulated Coffee
Price
Robert Timms coffee bags are sold in:
-packs of 8 for $2.35, or
- packs of 18 for $4.83
Place
Nescafe' company have been available in all large supermarket chains.
Promotion
Nescafe' company has only begun wide promotiona and variety of promotional techniques of support product.
Referent: www.nescafe.com,

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