I learned from the Victoria secrete about Intimate Apparel market, Brand and positioning and web launch which everything supposed marketing strategy of Victoria secrete company.
In Intimate Apparel market, before Victoria secrete not emphasized developed in communicated business. Now Victoria secrete has develop in brassieres and underwear became to fashion show in industrial. Victoria secrete company has using new technology and new innovations to supposed business. Victoria secrete company has expanded business in many way such as add water bra, air bra, seamless for many choice of customers lifestyle. After that Victoria secrete company has expanded market in many way such as retail to department store, mass merchandisers, specialty stores national, chairs, outlets, discount and off-price store mail order companies and online store.
In brand and positioning, all customer populations addict pop brands and many factor such as fit, style, pop, and quality. Victoria secrete company has positioning in sexy supermodel, top notch, photographers and bold advertising in concluding mass-product and famous products. Victoria secrete company has expand brand by used news categories to expand market in form swimwear, clothing, bra and panties. Victoria secretes company tries to made brand image itself.
In web launch, Ken Weil VP purchased professional of internet for expand marketing of Victoria secrete company by Littleton. In web site has promote everything for supported Victoria secrete company such as video, annual fashion show continue. Victoria secrete company used supermodel Heidihum to talks with customer in website. Victoria secretes company made market by WENDI that mean a web enabled database for internet. Victoria secrete company has expanded many channel to supposed product such as sent special message to customer and made strategy throughout the campaign that made Victoria secrete company boom until now.
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