SWOT analysis of Nescafe

Strength

1. Nescafe has good personals of CEO and they can manage and use strategy good quite.

2.Nescafe has emphasizes internal grow.
3. Nescafe has innovating new products.
4. Nescafe was a good leadership.
5. Nescafe has moved faster.
6. Nescafe got to demand of markets.
7. Nescafe has low cost operator’s every side.8.

8.Nescafe has a great research and development teamwork.
9. Differentiated among the other products in the market
10.In Nescafe has innovation and renovation, product availability, and communication good quality.
11. Nescafe has knowledge of reuse and adaptable from company what they purchased.

Weakness
1. Not successful more than.
2. Nescafe‘s product emphasis science side over than food side.

Opportunity
1. Now, products-healthy has been population.
2. Good leader of market and good taste.
3. Good leader in Germany.

Threat

Some market was full market when Nescafe go on.

Referent: Case Nestle ของกลุ่มสนามหลวง